Free operator audit

The 5 revenue leaks silently bleeding your store every month.

A fillable PDF audit you can run in 20 minutes. Five patterns drained from real operator data across $50M+/mo in GMV on Shopify, ShipStation and Stripe. Finish with a real monthly $ bleed number.

3-page fillable PDF ~20 min to complete No sales call

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What’s inside

Five leaks. One sit-down. A real number.

Each leak has a one-line description, where to look (Shopify / ShipStation / Stripe / 3PL invoice), the 10-minute test, and the fix. Check the box, fill the $ bleed, get the annualised tally.

Critical

Hidden 3PL accessorials

Fuel, dim-weight, oversize and address-correction fees that don’t show on your CPO line. Usually 8–22% off the top.

Critical

Real cost-per-order is 30–50% off

What most ops dashboards leave out: chargebacks, returns processing, support time, ad waste on returners. Recompute in one pass.

High

Carrier SLA misses

Late deliveries you paid express for and never recovered. Most carriers credit if you file inside 15 days.

High

Stuck orders > 72 hours

Silent backlog that turns into refunds, chargebacks, and 1-star reviews. Often a single bad SKU or 3PL queue.

Quiet

Returns counted as revenue

The accounting gap that quietly inflates your topline and breaks your true contribution margin.

Bonus

A tally box for the annualised number

Five $ inputs, one line: your store is leaking $___/year. Most operators hit $40k–$200k.

How it works

Built to be run, not read.

Three short steps. No spreadsheet, no SQL, no integrations.

Step 01

Grab the PDF

Drop your email above; the audit lands in your inbox in under a minute. Print it or open in any reader.

Step 02

Run the 5 tests

Each leak has a 10-minute test in Shopify, ShipStation, Stripe, or your 3PL invoice. Tick the box, fill the $ bleed.

Step 03

Read the tally

The summary on page 3 gives you the annualised number. Bring it to your next ops meeting and pick one to fix.

Why these 5 leaks, specifically.

We could have given you 30 things to check. We deliberately didn’t. The 5 leaks in this audit are the ones that show up most often, are easiest to verify yourself in your existing tools, and have the largest dollar impact for stores under $10M GMV. Anything beyond these starts hitting diminishing returns — by the time you’ve fixed all 5, you’ll know whether the broader Instirio detector library is worth running on your data.

The list was distilled from ~200 leaks we’ve quantified across pilot merchants and from the top-cited operational-leakage research (Aberdeen, Forrester, McKinsey CPG ops reports). When the same leak appeared in three independent sources, it made the cut.

What you’ll do with the PDF.

The PDF is a checklist, not a sales pitch. Each of the 5 leaks gets its own page with: the symptom you’d see in your Shopify or 3PL dashboard, the SQL or filter you can run yourself to verify, the typical dollar impact range, and the fix. You’ll spend 20–30 minutes per leak if you do them sequentially.

Most operators run the checklist over a weekend, find at least 2 of the 5 leaking in their store, and either fix them in-house or use the findings as a baseline to compare Instirio’s automated detection against.

The whole document is 12 pages. The 5 leak audits are the first 10. The last 2 are a glossary of the metrics referenced (Perfect Order Rate, Dimensional Weight, Margin Floor, etc.) so you don’t have to keep opening new tabs.

One sit-down. A real number. Free.

The same five patterns Halia watches for automatically inside Instirio — yours as a one-page self-audit.

Get the audit (PDF) →